Best Platforms for Social Media Marketing in Japan

Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.

These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.

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The AI Marketing Dictionary: 11 Essential Terms

As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.

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“Reiwa” Seniors: A Crucial Japanese Marketing Demographic

As Japan’s population ages, a new and dynamic consumer group, known as “Reiwa seniors,” is reshaping the market. Unlike previous generations, Reiwa seniors—who have retired or are nearing retirement—are tech-savvy, health-conscious, and eager to experience life to the fullest. They represent a significant opportunity for brands looking to connect with a consumer base that values digital solutions and quality experiences.

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Video Marketing in Japan

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.

If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies. 

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What is Digital Advertising?

What is the Difference Between Digital Advertising and Mass Advertising?

With the rapid consistent growth of digitization around the world, there was widespread concern that the coronavirus would temporarily halt the expansion of digital marketing. In reality, though, more than two-thirds of Facebook and Google ads were served by local businesses, and small local businesses used digital marketing and advertising for the first time to keep their businesses going during lockdown.

Due to the worldwide lockdown, companies that previously had nothing to do with digital advertising were suddenly required to make significant changes in order to adapt to the times.

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E-Commerce in Japan: Tips to Thrive By

Japan is currently one of the world’s fastest growing e-commerce markets. Some of the factors attributed to the rapid growth of e-commerce in Japan include the single language culture, developed economy, and highly urbanized population.

There are three major players in the Japanese e-commerce market: Amazon, Rakuten and Yahoo! Shopping (Lohaco). Meanwhile, a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. Coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery, this ensures Japan’s rate of e-commerce growth will only continue.

From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.

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Marketing in Japan: A Digital Overview

Japan is the third-largest market in the world, representing about 10% of the world’s economy. As of March 2021, Japanese stocks have become the best-performing share market in Asia, according to Bloomberg. The country recently surpassed Taiwan as Asia’s top market for the year. The time couldn’t be any more perfect for a company to establish their efforts for digital marketing in Japan.

With 126.3 million people, Japan is lucrative for any local and international businesses looking to expand. However, many foreign companies find the challenges of marketing here to be quite intimidating. For one, there are certain complexities in traditional Japanese marketing and advertising that require solid local knowledge.

If you’re looking to gain exposure and traction in the Land of the Rising Sun— you’d better study effective market entry thoroughly. It is essential to formulate a localized marketing plan focusing on brand identity, public relations, digital or online media, and your brand value.

This article will discuss an overview of the Japanese marketing scene and effective digital marketing strategies to help you start.

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SEM in Japan: What Are Listing Ads?

Listing ads are one of the best ways to advertise your business online to people all over the world because they are inexpensive and allow you to target specific audiences.

In the DX (digital experience) era, listing ads can be considered an essential marketing tool that is crucial for innovative marketing campaigns such as introducing new brands to overseas markets and publicizing the debut of new products.

Today, it’s easy for anyone to send listing ads to overseas markets. However, if you know what you’re doing and take the right steps, it can be a very powerful marketing tool.

This time, we’ll go into great detail, from the fundamentals of what overseas listing advertisements are to the delivery processes and insider tips for effective overseas listing ads.

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B2B vs B2C: Web Design Differences

Is your company’s website aware of the distinction between B2B vs B2C website design? And is it strategically built and operated?

A B2B business website’s goal is to acquire leads and inquiries; as such, it has a significantly different structure than a B2C business website.

At Info Cubic Japan, we collaborate with various B2B businesses in the manufacturing and IT sectors. Therefore, the crucial components of a global B2B site’s fundamental design, which are commonly absent, are valued by many B2B organizations.

As a result, we’d like to discuss the differences between B2B vs B2C website design, particularly for digital marketers and global site managers in the B2B business. Continue reading “B2B vs B2C: Web Design Differences” →

Digital Marketing in Singapore

Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks ninth on the UN Development Index and is rated as the city-state that has the ninth highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.

This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience.

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